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Executive Team

 

Jerry Rakfeldt, Chief Executive Officer:

 

Jerry Rakfeldt brings more than 25 years of broad based industry experience to the company. This has included overseas assignments in Asia where he supported the global marketing efforts of Toyota Motor Corporation, and later, managed a Liaison office for Saatchi & Saatchi Advertising in Tokyo. Upon returning to the US, his focus turned to growing enterprises, from an Internet based start-up in 2000, acquiring Arthouse Marketing Group in 2007, to the formation of Spotlight Cinema Networks in 2010.

 

Michael Sakin, President:

 

With more than 20 years of national ad sales experience, Michael Sakin is the President of Spotlight Cinema Networks. Sakin has extensive experience in the Cinema arena. Prior to Spotlight, he held the position of SVP of Ad Sales for Landmark Theatres, as well as, running the Western and Midwest Regions for Screenvision. He began his advertising career as a media buyer at DMB&B on the Kraft/General Foods account. After completion of the Turner Broadcasting Sales Training Program, he joined Fox Cable Networks as an Account Executive and was promoted to SVP of Ad Sales. During his eight-year tenure, he successfully launched FX, Fox Movie Channel, Fox Sports Net, The Health Network and National Geographic. Following Fox Cable Networks, he became the Senior Vice President of Advertising Sales for The Game Show Network, where he was responsible for increasing the network's advertising revenue by 200%. Prior to joining Screenvision in 2006, Sakin started the sponsorship group at Ultimate Fighting Championship (UFC).

 

Ronnie Ycong, Vice President, Exhibitor Relations:

 

As head of exhibitor relations at Spotlight Cinema Networks, Ronnie Ycong is responsible for managing and growing the Company's exhibitor network and leading the development of key niches. Ycong is a 20-year veteran in the theatre exhibition business. He started his career at Mann Theatres, where he successfully managed multiple theatre locations and developed and implemented company-wide theatre operations and customer service training programs. Prior to joining Spotlight Cinema Networks, Ycong was Director of Exhibitor Relations at Screenvision, where he played a key role in maintaining and growing its US network of 15,000 screens. Ycong has also served as Director of Corporate Relations at National Cinema Network (the precursor to National CineMedia).


Christine DelGuidice-Kraemer, Vice President, Marketing:

With 20 years of marketing experience, DelGuidice-Kraemer has extensive experience in the Cinema arena. She is responsible for all marketing strategies and tactics for Spotlight. Prior to Spotlight, she held the position of Marketing Director at Screenvision. During her seven-year tenure, she successfully launched initiatives to gain and maintain new clients while contributing to the bottom line with lead generation initiatives in and outside of the theatre environment (onscreen, online, print, social, direct mail). Her effort resulted in YOY gains. Prior to Screenvision, DelGuidice-Kraemer created marketing strategies and custom integrated programs to raise consumer awareness and sell-through of products and/or services for clients including Chrysler, The Home Depot, Avon, Loreal, The Milk Board, Dodge, Kraft, JCPenney while at Conde Nast, Hearst and Meredith Publications.